If a U.K. user has not already signed up for Advanced Data Protection, they will not be able to as of February 21, Apple said. Instead, those users will see a message: “Apple can no longer offer Advanced Data Protection (ADP) in the United Kingdom to new users.”

Apple users in the UK can no longer access one of the company's most advanced data protection tools, reports Bloomberg. The feature, Advanced Data Protection, allows iPhone users to add optional end-to-end encryption to a variety of iCloud data.

Apple has just removed Advanced Data Protection for iCloud Users in the U.K. Here’s what it means and why it’s a big change for consumers.