Discover 10 of the most popular movies and shows streaming on Amazon Prime Video this week, including new and returning hits like 'Homefront'

In a star-studded pitch to advertisers on Monday, Amazon announced a slew of new projects along with an ad format powered by artificial intelligence. Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night.

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.