Coca-Cola, AI and Christmas

Coke is cashing in on your nostalgia by remaking one of its best-known commercials with all new tech: generative AI. 'Tis ...
The ad does suck. It’s a riff on the beloved 1995 Coca-Cola ad that features a convoy of lit-up Coke trucks delivering Christmas cheer to a suburban landscape. The new ad features some of the ...
The Scrooge-like decision to bypass human creatives in favour of AI, hailing as it does from a big advertiser that isn’t shy ...