The price of PEPE coin (CRYPTO: PEPE) is soaring Tuesday after billionaire Elon Musk changed his name on social media platform X and his profile picture to an image of Pepe the Frog playing video games.

Kekius Maximus, according to the meme coin’s website, is also known as “Pepe the Frog Emperor.” The art depicts the popular internet frog meme as the ruler of a mythical empire. It appears that the meme was originally created using Grok, Twitter’s native AI tool, with Musk, who owns Twitter, endorsing it on December 10.

PEPE and FLOKI have established themselves as cultural phenomena, but Punisher Coin is offering more than a moment in the spotlight. Its blend of utility, community engagement, and attention-grabbing marketing positions it as a long-term player in a market often defined by short-lived trends.

When Elon Musk changed the name of his X profile to Kekius Maximus, it helped a lucky trader turn $66 into $3 million trading the meme coin.

Musk's use of 'Pepe the Frog' in his profile picture raises questions due to the symbol's controversial associations.

Instead, Musk changed his name to ‘Kekius Maximus’ last night and replaced his profile photo with an image of Pepe the Frog clad in Roman armor.

The author's social media post about Musk's immigration views comes as a rift over H-1B visas erupted last month.