Holidays are coming ... and so are AI-generated adverts
The Scrooge-like decision to bypass human creatives in favour of AI, hailing as it does from a big advertiser that isn’t shy of money, is a dismaying indication of the AI-enabled shortcuts that will be taken across the industry in future and is, indeed, already being taken. Coca-Cola won’t be the only one going down this fake road.
1don MSN
Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend ...
Coca-Cola's "Holidays Are Coming" commercial was first seen on TV screens in 1995 showing a fleet of illuminated red trucks.
Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't ...
Coca-Cola's UK TV ad campaign for the 2024 holiday season has launched The iconic 'Holidays Are Coming' ad has been recreated ...
According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative ...
"We didn't start by saying: 'OK, we need to do this with AI,'" Meza told Marketing Week. "The brief was, we want to bring ...
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