Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.

Jaguar retires its iconic 'growler' logo in a bold rebrand aimed at attracting younger customers, as it shifts focus to launching electric vehicles in 2026.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

Luxury automaker Jaguar is undergoing a bit of a transformation. The old logo featured all capital letters. The new one features gold letters that are spaced out and in lowercase, with the exception of the “G” and the “U.

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars