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Jaguar leaps into historic rebrand
Jaguar's Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
Jaguar leaps into historic rebrand as it keeps the focus on electric cars
Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its company design. View on euronews
Jaguar's rebranding strategy focuses on "Exuberant Modernism"
Symbols of change represent Jaguar's fresh identity and hint at things to come. Showcasing the brand's new identity will
Jaguar unveils new logo
Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
shorenewsnetwork
26m
Has Jaguar Gone Woke? Company Faces Backlash Over Rebranding, “Inclusive” New Commercial
Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...
3h
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
Motor Authority
5m
Jaguar XJS-based TWR Supercat ready for production with 660-hp V-12
The first product from the new TWR is the Supercat, a Jaguar XJS restomod that spits out out 660 hp. The output is generated ...
17h
on MSN
Jaguar reveals glossy rebrand that features no cars and confuses the internet
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
Marketing Week
1h
Jaguar has rebranded when it needed to revitalise
Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...
MotorTrend on MSN
1d
What’s Going on at Jaguar? Here’s How the British Brand Plans to Go Big Again
Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...
2h
Do you sell cars? Why Jaguar is being trolled for 'woke' Copy Nothing ad
Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...
The Express Tribune
6h
Jaguar ditches iconic logo and claps back at Elon Musk roast: 'Join us for a cuppa in Miami'
The ad and rebrand are part of Jaguar’s shift toward an electric vehicle (EV) future. Jaguar recently unveiled a refreshed ...
37m
on MSN
Jaguar exec promises his team have not been ‘sniffing the white stuff’ as the luxury carmaker’s rebrand receives online backlash
The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...
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