Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Film studio Lionsgate joining forces with AI firm Runway is a deal to build an AI model for filmmakers to use internally

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.

The Hollywood studio will give the tech company access to its library of movies and shows in exchange for a custom-built AI model.

Cine-files Lionsgate, the studio behind hit franchises like "John Wick" and "The Hunger Games," is entering into a major partnership with the AI firm Runway, The Wall Street Journal reports. As part of the deal,

Lionsgate and Runway have entered into a partnership centered around the creation and training of a new AI model, customised on Lionsgate’s proprietary catalo

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive. Lionsgate, the studios behind series such as The Hunger Games and John Wick,