Amazon Haul is the Seattle company's new rival to Chinese e-commerce platforms Temu and Shein. A week or more to get a bunch of stuff I don't really need?

Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.