Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers,

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski

Utah's NHL team explored every avenue to make Yeti work, but due to trademark issues, it's given up and has a new vote for fans attending the next four home games.