Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Weetabix has become a household name in the Bluegrass since Amari Williams credited it for his performance vs. Illinois in ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Businesses across the Bluegrass are seizing this Wildcats run, stress and all. At DV8 Kitchen, manager Michael Harper debuted ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

Fan bases are what make college athletics the amazing thing they are, and Kentucky's Big Blue Nation is the best fan base in ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...

It's a breakfast cereal that's from the United Kingdom. Williams is from Nottingham, England, and so he ate that growing up.