During the Super Bowl this weekend, Salesforce and YouTuber MrBeast teamed up in an advertisement offering viewers a $1 ...
The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...
Super Bowl LX commercials much like the technology is taking over our lives. And that's a good thing if your dog has gone ...
It's not enough to have its agents in streets and schools; ICE now wants to see what data online ads already collect about you. The US Immigration and Customs Enforcement last week issued a Request ...
NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics ...
Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating ...
New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...
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