Deodorant brand AXE is known for their guy-focused ads. Data from BrandIndex shows the newest campaign for their AXE Apollo line corresponds to a Buzz increase among men 18-34 but a Buzz decrease ...

The men's personal care product company AXE has teamed up with famed moonwalker Buzz Aldrin to send 22 people into space, and make sure they smell nice doing it. The company kicked off its new AXE ...

Patrick Carney’s journey began earlier this year when he enrolled in the AXE Apollo online contest and, after an impressive independent campaign, landed a spot at the AXE Apollo Space Academy ®. He ...

Array ( [results] => Array ( [0] => Array ( [ArticleID] => 1267106 [Title] => First Pinoy to be in space [Summary] => WINNER. Chino Roque, a Crossfit coach and La Sallian graduate, is set to be the ...

AXE introduces the finalists to the AXE Apollo Space Academy. From left to right are Daniel Angelo Roque, Evan Ray Datuin, Axe Philippines brand manager Gem Laforteza, and Ramil Santos. AXE THE first ...

“Lifeguard,” the second “nothing beats an astronaut” commercial for Axe which premieres during the Super Bowl this Sunday, isn’t just another typical ...

In the biggest product launch in its 30-year history, the company held Apollo parties late last week to spread the news. In South Africa, the event took place at The Venue, World Trade Centre.

Evan Ray Datuin, Daniel Angelo Roque and Ramil Santos started their training at Crossfit MNL’s Makati branch in Legaspi Village. TO make sure they have “the Right Stuff” to become the first Filipino ...