Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

LAS VEGAS--(BUSINESS WIRE)--Today at AWS re:Invent, Adobe (Nasdaq:ADBE) announced an expanded partnership with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP) available on AWS. This ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled new Adobe Product Analytics in Adobe Experience Cloud. The new ...

Applications powered by AEP including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics will also be available on AWS, enabling brands to easily build audiences, engage ...

Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by announcing powerful generative AI innovations in Adobe Experience Cloud, the ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe has announced a series of innovations across Adobe ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Adobe (Nasdaq:ADBE) announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and ...

GM has selected Adobe Experience Cloud to provide real-time customer engagement and a personalized EV experience as the automaker transitions to an all-electric lineup by the 2035 calendar year. The ...