Adobe is expanding its generative AI Adobe Firefly capabilities to include video and more. The company announced Firefly last month as the "next major evolution of AI-driven creativity and ...

Adobe Systems announced Thursday that it has acquired Serious Magic, a privately held maker of video production software. Folsom, Calif.-based Serious Magic's product line includes Vlog It, a Web ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe Unveils New AI Models Adobe has unveiled some ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Adobe is expanding its generative AI ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. At Adobe MAX in London later this month, Adobe will debut ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...