REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

With the ‘app economy’ seemingly cooling down and developers and publishers struggling to monetise their creations, a shift towards contextually-relevant in-app advertising has the potential to ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

The update will introduce additional ads across search queries to increase app visibility. App Store ads will appear both at the top of search results and further down the page. Existing search ...

Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

AppLovin Corporation (NASDAQ:APP) is one of the AI Stocks Making Waves on Wall Street. On October 22, Deutsche Bank initiated the stock as “Buy” with a $705 price target. The firm stated that the ...