Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

In security procurement, partial confidence limits influence. Security leaders require validation that solutions perform under real-world conditions and align to measurable business and risk outcomes.

SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...