Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a ...

Classically trained marketers are familiar with the Awareness, Interest, Desire, Action (AIDA) model of marketing: The funnel description of driving consumer awareness from awareness to interest, to ...

The funnel shape illustrates how prospects “drop out” at each stage of the funnel, meaning the volume of interested leads reduces while those remaining demonstrate a stronger purchase intent. The AIDA ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing ...

The funnel is alive and well. And it should be leveraged extensively by marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a ...

The marketing world, in large part, can be split into two camps. The traditionalists believe that nothing has really changed except the tools. Digital advocates, on the other hand, are sure that the ...