Throughout the year, Build-a-Bear releases special holiday collections of stuffed animals and plushes. There were the Halloween and Valentine's Day collections and most recently, an Easter ...

A birthday party at Build-A-Bear has gone viral after a child’s mother decided to collect all of the stuffed animals made at ...

While Build-a-Bear is only promoting the Kuromi Valentine’s Day plush as new for 2025, there are two other characters showing up in marketing for the holiday. One is a light pink My Melody.

At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes.

This comes weeks after Gudetama made his online debut at the Build-a-Bear website. He first showed up there the day after Christmas 2024. At the time, you couldn’t get him unstuffed, so you also ...