Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

The Alpha Phi Alpha Brigadier General Charles McGee STEM 501(C)(3) aim is to increase the STEM pipeline for historically underserved and underrepresented youth Alpha Phi Alpha General McGee STEM 501(C ...

Gen Alpha could be the key to future box office success, per some new findings. Made up of people born between the early 2010s to present, Gen Alpha is already being seen by Disney and other studios ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

Gen Alpha will grow up with Bitcoin as a cultural and financial native, making it their default store of value over traditional gold investments. Gold has long been considered the ultimate store of ...

Gen Alpha is rewriting the slang dictionary with chaotic, meme-driven lingo like “67,” “skibidi,” and “rizz,” leaving older generations scrambling to keep up. Their language evolves at internet speed, ...