What's changed beyond Apple silicon

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Apple Launches New Generation of MacBook Laptops Starting at $1,099
Apple on ⁠Tuesday ⁠launched a ⁠series of MacBook laptops at a ​starting price of $1,099, as it looks ‌to attract customers with ‌new hardware in a ⁠shrinking ⁠PC market that is grappling with memory chip ​shortages.

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Apple Calls New M5 MacBook Pro Its Most Powerful Laptop Yet
MacBook Air M5 vs. MacBook Air M4: What's changed beyond the Apple silicon
The new MacBook Pro laptops are as much as $400 more expensive than their predecessors. Thank the RAM shortage.
Apple unveiled its latest slate of MacBook Air and MacBook Pro laptops on Tuesday morning, and in the case of the MacBook Pro, the new hardware comes with the announcement of new M5 Pro and M5 Max chi...

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Everything Apple announced this week: iPhone 17e, new MacBooks, M4 iPad Air and more
Apple announces new MacBook Pro with M5 Pro and M5 Max chips, raises MacBook starting prices
Apple unveils new MacBook Air and MacBook Pro with M5
The company said these updated M5 chips were specifically designed to make the MacBook Air and MacBook Pro laptops better at handling intensive AI tasks, which are becoming more of a focal point for n...

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Apple announces new M5 MacBook Air, now with 512GB of starting storage for $1,099
Apple brings its M5 Pro and Max silicon to the next MacBook Pro generation

I tested the Apple Watch SE 3 and was surprised by how little I missed from the Series 11

The Apple Watch SE 3 lacks some of the Series 11's more advanced health-tracking features, but its performance is impressive for the money.

Apple at 50: Michael Scott, the company's first CEO, made bold and bad choices

As Apple hits 50 years old, AppleInsider recounts the pivotal role of each of its CEOs, starting with the very first one, Michael Scott. He made bold choices, but he made them badly.