AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one ...

Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today released the 2020 edition of The State of Finance App Marketing: 2020 Global & US Trends. According to the ...

Gaming apps will boost their spending on app install ads 40% to $30.9 billion this year from 2019 as the mobile gaming market and competition surge. Ad spending will keep growing to $39.4 billion next ...

OneLink eliminates laborious link work as well as broken links that both damage the user experience and result in lost revenue opportunities when deep links are lost after an app download. It also ...