Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren Kaniel – the investment ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

SYDNEY, Nov 25, 2020 - (ACN Newswire) - - AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first ...

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app ...

Gaming apps will boost their spending on app install ads 40% to $30.9 billion this year from 2019 as the mobile gaming market and competition surge. Ad spending will keep growing to $39.4 billion next ...

OneLink eliminates laborious link work as well as broken links that both damage the user experience and result in lost revenue opportunities when deep links are lost after an app download. It also ...

Mobile attribution firm AppsFlyer believes the app ad market will hit $64.1 billion by the year 2020. This figure, reported in a new market research study, would mark a 136 per cent increase in the ...