You rip open the invoice and your stomach drops—plate charges, die-cut fees, overnight freight you never approved. Hidden costs can turn smart investments in branded boxes into budget breakers. Yet ...

Cake mix boxes are adorned with scrumptious looking cakes on their packages, enticing the consumers to buy them. Researchers say that these delectable images, such as the cake with frosting and a ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

For consumers, convenience and quality have always reigned supreme, but environmental concerns have recently begun to transform expectations. QSRs are now pressured to deliver more than simply ...