More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing? AR-based product visualization can be used to deliver interactive advertising ...

Consumers are rapidly becoming more sophisticated, tech savvy and driven to engage and interact with companies who treat them as such. And those needs and desires advance alongside technology ...

"Show, don’t tell" could become a new maxim in pharma marketing. That’s because the rise of augmented reality, although still nascent, is emerging as a valuable technique in pharma visuals, according ...

Mobile devices have put a great deal of power into the hands of consumers by simply giving them instant access to the Internet, but the next big user experience revolution focuses on cameras.

Marketers are always looking for new, fun and innovative ways to reach an audience and get their messages out there. Marketing is often an early adopter of technology that could end up changing how ...

The explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space. Along with location-based marketing, augmented reality ...

Generative AI is combining with human creativity to revolutionize marketing, says Asmita Dubey, Chief Digital and Marketing Officer at L’Oréal Group. With generative AI we are at a new frontier of ...

With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made the ...