Fans felt shock as 5 AR shifts hit public view this month, and they matter to everyone with a phone or headset. Timing is important: ...

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Augmented Reality is one of the technological pillars on which Industry 4.0 is based, as it allows technical information or ...

A measuring tape is one of those tools that always seems to be missing when you need it most. What you do have, though, is your phone, and its camera can actually serve as a handy substitute for a ...

Social distancing is one of the proven defenses you can deploy to stay safe during the coronavirus pandemic. Google wants to lend a hand to help you stick to the recommended 6-foot (about 2-meter) ...

Restaurants are always searching for new ways to attract customers and stand out from competitors. A new study suggests that augmented reality (AR) menus—menus that use smartphone technology to show ...