On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Toy manufacturing giant Mattel recently launched a limited-edition collection of Barbie dolls, paying homage to women who ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Mattel is celebrating the 45th anniversary of Black Barbie with a new doll inspired by its original designer, Kitty Black ...

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...

In 2018, the toy company behind Barbie and other famous brands created ... which imagines folklore monsters like werewolves and mummies as teen girls, has already been adapted into multiple ...

Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...