In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

Behavioural cues are not always accurate, but fortunately in this segmentation, there’s no necessity to be right all the time. Extending the model One of the most profound aspects of this model is its ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.