Feminine hygiene brand Bodyform is to launch a new integrated marketing campaign next week as it searches for a new voice to bring back its signature song. A Facebook campaign will encourage entrants ...

The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting ...

Believe it or not, up until 2016, a real life sanitary pad had never been seen in an advert before. This is despite the fact they're a product some women use every single month. SHIELD YOUR EYES, ...

When you think about it, adverts for period-related products are weird, aren’t they? What’s with the blue liquid used in the demonstrations? Last time we checked, we weren’t bleeding bright blue blood ...