Soma is offering Memorial Day deals on bras, panties, and other lingerie. Deals include buy-one-get-one 50% off select bras, 5 panties for $39, and buy 3 get 2 free Vanishing Panties.

Bra display at ThirdLove's DC store. Courtesy of ThirdLove. Beyond acquisition is the fact that having a physical presence builds awareness. "Obviously, you want every store to be profitable and ...

Then last year, a London lingerie store concluded that the average woman’s cup size had inflated from 34B to 34DD in just 24 months. The growth isn’t just physical: ...

DETROIT — In the early days of the pandemic when most of the country was in quarantine, local bra shops saw a spike in the purchase of fun and flirty lingerie.Over the last few months, that ...