The new Brand Tracker solution from SurveyMonkey is designed to continuously measure a brand’s key metrics and track their competitors, enabling brands to gain insight into consumer perception of ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or ...

Despite having its budget slashed by 10%, East Lancashire town Burnley is set to continue its brand development plan to shed the image that it is still just an industrial town. As part of the public ...

Every startup needs a branding strategy. Your brand strategy gives you an outline and a plan to work through, making sure that your company hits all the goals along the way. But choosing which ...

Julie Casteel is the Chief Strategic Accounts Officer & CMO at ibex, a global provider of BPO and customer engagement technology solutions. Creating a brand that rises above the noise in today’s ...

In the first part, Lelardoux and Carlen explained that Cyber Group Studios currently owns studios in Paris, Roubaix, Los Angeles and will soon open two more branches. The company, a producer and ...