Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Building a brand identity involves creating a story that resonates deeply with your audience — and with these key steps, ...

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

The web brand identity standards must be used on all official university ... It is important to follow the color guidelines exactly as they are outlined to meet the required color contrast. Details of ...

Google uses its brand identity to give its customers confidence that they can expect the same experience regardless of which Google service you use. A brand style guide is a great idea to keep all ...

All student associations are considered sponsored brands and must adhere to sponsored brand identity guidelines when creating apparel, posters or other promotional material. Sponsored brands are ...

Brandeis University promotes and protects its reputation and image by ensuring the proper use of its name and trademarks. Our partnership with the Collegiate Licensing Company (CLC) gives the ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

Dormer Pramet has unveiled a redefined brand identity that the company said marks the beginning of a new era for the company. The global supplier of cutting tools said that the industry will see the ...

Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section provide guidelines for each. Campton and Akkurat Pro are our sans ...

London marketing agency AA Power Marketing has unveiled a powerful new resource aimed at helping start-ups kickstart their ...