New Delhi [India], January 30: Axis Max Life Insurance Limited ("Axis Max Life" / "Company"), formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship ...
Brands’ advertising or marketing communication is not given to assumption. We have written well over three articles on the professional imperatives for a successful advertising/campaign because of its ...
Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...
Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...