Miami University owns and controls its name(s) and other marks, logos, insignias, seals, designs, depictions of campus buildings and landmarks, and symbols that make up its visual brand identity and ...

Supporting brands, affiliated partnerships and associated initiatives have very distinct business operations and relationships to the university, which helps to determine how to visually represent the ...

A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...