According to organizational psychologist and author Adam Grant, "Knowledge is best sought from experts, but creativity and wisdom can come from anywhere." With the phenomenal growth of digital and ...

In the world of corporate communications, 2023 marked a significant turning point, forcing corporations to reevaluate their approaches to managing corporate messaging. For years, many corporations ...

Since linked documents can be modified after being linked to a communication, preserving the state of the document as it was at the time of the original communication can range from difficult to ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Email, mobile texting, messaging and collaboration apps, videoconferencing and cloud-based document sharing have provided benefits such as streamlined communications and enhanced accessibility, while ...

Research on SME digitalisation shows that while digital tools boost productivity, innovation and competitiveness, many small firms struggle because of limited skills, time and resources. Modern ...