The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

OpenAI’s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.

A new survey suggests that Google may have to defend its search engine dominance from ChatGPT. Credit: Li Hongbo/VCG via Getty Images OpenAI and its popular AI chatbot ChatGPT may have started the ...

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid ...

SAN FRANCISCO, Nov. 18, 2025 /PRNewswire/ -- Today, FERMÀT Commerce announced the launch of its AI Search Commerce Engine, the first platform purpose-built to help retail brands measure visibility, ...

Google still dominates search, but these 25 alternative search engines show how AI, privacy, and independent indexes are ...

Compare the best tools to track AI search visibility for enterprises in 2026, with pricing, LLM coverage, and prompt-level insights across ChatGPT and Gemini.

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit ...

Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 ...

You’ve long heard about search engine optimization, aka SEO. Companies are now spending big to feature prominently in the output of AI chatbots. It’s called GEO.