Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Stylists at Mazda Motor Corp. are renowned for their faith in old-school clay modeling when it comes to creating the brand's curvaceous Kodo car designs. But to perfect the voluptuous bends and molten ...

WARREN, Mich. — Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

At the heart of our project, "Innovative Claywork," lies a pioneering vision that marries age-old craftsmanship with cutting-edge technology. We are on a mission to redefine the boundaries of ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

For all the technology that goes into fabricating a car, its design process is still stubbornly analog. A car designer’s most valued tools and materials sound not unlike a fourth grader describing how ...

New cars have enough digital horsepower to connect to the Internet while going 70 miles an hour, compute speed and direction multiple times a second and drive themselves for long stretches if the law ...