The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

On September 3, BTS' Taehyung shared an extended ad film for the Coca-Cola Zero campaign on his personal Instagram account.

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

The single-sided embossed tin sign for Pepsi-Cola (circa 1910) in good condition, featuring a soda bottle and the phrase ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...