A few years ago, marketers at Coca-Cola noticed a worrisome trend. While the growth of fountain soda sales was up nationwide, the likelihood of a customer buying a fountain drink with a meal was ...

After bringing you the back story of how Coke’s Freestyle fountain was invented, we’ve finally gotten a peek at its inner workings, care of CNBC’s upcoming special The Real Story Behind The Real Thing ...

Fountain soda has gone Freestyle. The Coca-Cola Freestyle is the touch-screen soda fountain recently installed at area Rhodes 101 stores, offering a long list of beverage choices. Sprite with Grape, ...

Is it possible your self-serve soda could be flush with yucky bacteria? You may want to consider ordering a bottled beverage rather than filling your own glass at a fast food restaurant: A study shows ...

ATLANTA — One machine can't fix all that's wrong with the soft drink industry. But Coca-Cola's Freestyle machine — which can dispense 146 different flavors — is giving Coke the one thing it needs most ...