Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...

Coke Zero was clearly well-prepared to cap off its long college football marketing season by scoring with Crimson Tide fans. Immediately following the team’s 42-14 defeat of Notre Dame in the BCS ...

This case study demonstrates how Coke Zero, the reduced calorie drink, used a cross-platform strategy and tie-up with the Shazam app to grow sampling in the US. This case study demonstrates how Coke ...

Coca-Cola Zero Sugar is angling to reach college football fans this fall with a campaign that puts a heavy focus on gaming, according to a press release. The better-for-you soft drink has partnered ...

Continuing the “It’s Possible” spirit, the television ad shows a young guy taking a sip of Coke Zero when the clock strikes midnight. The bottle then takes on a mind of its own, jumping over street ...

TAMPA, Fla. (BLOOM) – March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes with a cost: thirst. Enter Coca-Cola Zero Sugar, ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...