Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Light-colored packaging makes people think that the food products are healthier. But, it also makes them assume that the food tastes bad. The color of the packaging is an important but tricky element, ...

Organizers: Sun Chemical and Windmoeller & Hoelscher “Transform Your Packaging with Color,” an event designed to review trends and understand the impact of color on packaging and on the shelf.

FRANKLIN, WI--(Marketwired - Feb 11, 2014) - Precision Color Graphics, an industry leading pre-press, printing and packaging company, today announced its plans to open Specialty Packaging Technologies ...