Discover how a mission statement defines a company's purpose and values, motivates employees, and reassures investors. Learn to craft an impactful mission today.

When Zebra Technologies acquired the Motorola Solutions’ Enterprise business in 2014, our then-CEO and now Executive Chairman Anders Gustafsson made the strategic decision to define a new culture. He ...

“We’re in business to save our home planet,” reads the Patagonia mission statement. This American clothing company is a good example of how a company’s rootedness in its values can be a force behind ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

We all want to be proud of the personal and professional legacy we leave behind. The “obituary test” is a powerful tool for determining whether or not you and the organization you’ve put so much time, ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...