Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...

If you’re competing in business by having the lowest price, fastest delivery, or most features, you’re fighting a losing battle. While you're busy with the details of your product, you're missing ...

Amcor has underperformed the S&P 500 since its IPO in 2019, but is now ripe for growth. The company's diversity in terms of product range and global footprint gives it a competitive advantage. Amcor ...