Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...