From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, ...

It’s increasingly challenging for small businesses to keep up with consumer demands. Pre- and post-pandemic habits have merged, creating new consumer behaviors. I hesitate to call it “the new normal” ...

Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...