Shikha Jain is a Partner at Simon-Kucher & Partners specializing in topline growth for companies in the Retail & Consumer Goods Space. To continue reading ...
The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.
This is the third of five articles co-written by Sandra Thomas-Comenole and Frank Belzer on the "New Travel Consumer". The articles in this series delve into the concept of how COVID-19 and the ...
Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for ...
Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.
As we begin a new year, many executives in our industry are questioning the state of the multicultural consumer market, particularly its largest segment: the Hispanic consumer. These concerns stem ...
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