Breaking down Shai Gilgeous-Alexander's move from Converse to Nike, and what it means for brands, NBA players, and the sneaker industry.

Heading into the release of his second signature shoe, Shai Gilgeous-Alexander is switching from Converse to Nike. The announcement was made Tuesday night with an Instagram story on SGA's page ...

Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander is the face of Converse basketball, which comes with extremely high expectations given the history of the iconic brand. There’s a rich ...

The back-to-back MVP cements his superstar status by joining the Swoosh's flagship signature family, leaving his creative director role at Converse to redefine global basketball style.

The classic NBA player wore Converse sneakers on his feet. Much has happened since the brand was the clear leader in the sport, but Converse is in the midst of a massive resurgence to reclaim a spot ...

Oklahoma City Thunder guard Shai Gilgeous-Alexander already leads the way in aura and the NBA MVP race. Soon, Gilgeous-Alexander will have a firm grip on the sneaker industry. Last month, ...

MVP contender Shai Gilgeous-Alexander has reportedly signed a multi-year shoe extension with Converse this week ahead of the NBA Playoffs. Viewed as one of the most fashionable players in the league, ...