Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...