GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...

Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now ...

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...