In the latter years of the 90's, Jack Myers helped usher in the age of cross media marketing platforms (CMMP), whose primary goal was to generate incremental revenue for the parent company as well as ...
WEYMOUTH, MA/PHILADELPHIA—February 22, 2010—InfoTrends and North American Publishing Co. (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corp. has signed on as a Platinum ...
What is there not to love about the cross-media marketing campaign? It brings time-tested direct mail into the mix with digital technologies in spectacular fashion, and we say spectacular because not ...
Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.
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